Customized Corporate “Thank You” Cards Can Help Retain Clients

Posted: March 20, 2015 | Posted by Jodi Riolo | No Comments

Two concepts that are increasingly gaining attention from businesses were discussed by American Printer, a resource for professionals interested in business trends, technical innovations, and strategies for raising productivity and profitability. These two concepts are LTV (Life Time Value) and CRM (Customer Relationship Management). MORE

Using Business Greeting Cards for Your Customer Retention Strategies

Posted: March 18, 2015 | Posted by Jodi Riolo | No Comments

A crucial part of any business is gaining clients and retaining them.

Why is customer retention important? Because approximately 20% of your current customers will contribute 80% of your future revenue. MORE

What is the best way to say thanks to my customers?

Posted: February 21, 2015 | Posted by Jodi Riolo | No Comments

Expressing gratitude is a virtue lost in a world full of people absorbed in their own little worlds. Saying thank you simply because it’s the right and polite thing to do is uncommon and commendable. Acknowledging another person’s goodness speaks volumes about your character and helps solidify not only personal bonds but business relationships as well.

“By sending a personalized greeting card to say thanks to my customers a few times a year, it builds their confidence that I am available if they have a question or need my services. I know the cards sent by Client Retention will arrive professionally and on time. They are experts at crafting unique messages that match your brand philosophy” Andrea Raymond, Appletree Advertising

The art of letter writing has been slowly dying ever since the dawn of online communication, and while sending e-mails or texts is less time-consuming and convenient, it lacks the personal touch of a physical handwritten note. Words displayed on a computer screen can never replace beautiful thank you for your business cards, especially if they’re tailor-made for your business. If anything, the rising popularity of digital communication has made mailed cards rarer, and therefore they’ve become much more valued and cherished.

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Boosting Client Relationships with Customized Business Greeting Cards

Posted: February 20, 2015 | Posted by Jodi Riolo | No Comments

While pre-printed cards are cheaper, sending out customized business greeting cards sends the message that you value your clients enough to invest in them. It is also a good idea to make your company standout by adding your logo or any personalized messages that reflect the culture of your company. Anyone in sales will tell you, boosting client relationships that you already have is much more profitable than constantly seeking out new prospects.

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Customized Thank You Cards Open the Door for Better Business Relationships

Posted: January 18, 2015 | Posted by Jodi Riolo | No Comments

How powerful is a simple “Thank you”?

More powerful than you might have thought. A recent study by University of New South Wales in Australia psychology professor Lisa Williams, and Gonzaga University assistant psychology professor Monica Bartlett showed that expressing gratitude to someone could encourage that person to help you with your needs. When you are in business for yourself, setting yourself apart in a personal way usually opens the door for better business relationships.

As the authors say in their paper’s abstract: “In line with the proposed find function of gratitude expressions, recipients of expressions of gratitude were more likely to extend the effort to continue the relationship with the novel peer by providing that peer with a means to contact them.”

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Personalized Business Greeting Cards: Best Way to Show Clients You Care

Posted: January 17, 2015 | Posted by Jodi Riolo | No Comments

The importance of a client retention program in a business cannot be stressed enough by experts. Show clients you care! As every business owner knows, it is much easier to sell your product or service to an existing client than to a new one. Additionally, a study made by Bain and Co. showed that a 5% gain in customer retention can increase a business’ profit by as much as 75%.

Customer loyalty, however, is never guaranteed, not even among the most satisfied clientele. You have to constantly work on it through a client retention program that should include constant engagement; and constant engagement means making your clients and customers feel they are always on top of your priority list. Discounts, freebies, and other perks help create this impression. Well-crafted business greeting cards, however, provide that personal touch that show clients you can, and make them feel he or she is important to you.

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Custom Thank You Cards for your business – Vendor Appreciation

Posted: December 19, 2014 | Posted by Jodi Riolo | No Comments

For most business owners, more customers means more revenue. This is why they make the effort to impress their customers even more through promos and special offers. Entrepreneurs should remember that they have another partner for success – the vendors and suppliers that keep their business running. Since there is no special day dedicated to Vendor Appreciation, you can let them know you care with a personalized card sent through the mail a few times a year. Client Retention Inc. can customize thank you cards for your business, and help you with other on-going programs to stay in touch with your favorite customers and suppliers.

CBSNews.com Michael Hess gives an insight on these unsung heroes—the suppliers:
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Personalized Greeting Cards for Customers: The Essentials

Posted: December 17, 2014 | Posted by Jodi Riolo | No Comments

Even in this day and age of social media and e-cards, nothing can equal the warm fuzzies brought on by the sight of personalized greeting cards in the mailbox.

As such, the effort from business owners to send their customers a “Happy Holidays” card can go a long way.  Experts.allbusiness.com writer Drew Hendricks offers a few reminders on this gesture, including:
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It’s always the right time to send Thank You for Your Business Cards

Posted: November 17, 2014 | Posted by Jodi Riolo | No Comments

In the fast-paced world of business, people are usually pre-occupied by their tasks. As a result, they sometimes miss simple yet effective meaningful gestures that can actually help the company or their business as a whole. A personalized way of reaching out to clients, to say thank you for your business, is to send a fun or quirky greeting card. No sales message included other than your business card. Just a genuine message customized for your business personality.
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Snail-mail Greeting Cards are a very effective way to Retain Clients

Posted: November 16, 2014 | Posted by Jodi Riolo | No Comments

Marketing and advertising are essential to getting clients. After acquiring clients, you work hard to provide quality products and give excellent service.

But after everything is said and done, what do you do to keep them coming back? There is a highly effective way to maintain loyalty and retain clients: send them an actual envelope-sealed greeting card.
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