Archive for the ‘Repeat & Referral Business’ Category
Building Repeat and Referral Business … The Only Way To Go
Mail Bonding Lets Companies Cement Relationships
SACRAMENTO, California (April 28, 2011) – To Sandie Marinoble and Jodi Riolo, partners of Client Retention, the most logical way to build business relationships is through mail bonding.
Unlike male bonding, mail bonding does not involve a few beers and a football game. It does however, involve calculated correspondence.
Client Retention (www.ClientRetentionInc.com) sees greeting card mailing programs as a cost-effective tool for companies and entrepreneurs to retain clients and boost employee morale. Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.
“What comes into play is how much is a client worth to a company? You can’t look at a client as a one-time sale, you have to look at the client over a lifetime” Sandie Marinoble said. “That is the reason Client Retention was formed. We like to help companies and professionals keep in touch with their clients on a regular basis in a very personalized manner. This helps to increase client loyalty and generate referrals.”
10 Surefire Ways to Keep Your Customers
I don’t know about you but we have been noticing and experiencing a tremendous spin on the customer service skills of employees. We mean that in a good way! Recently at a local restaurant, it appeared that an employee’s soul purpose was to open the front door for every customer coming and going. I actually watched the front door for a bit and that employee never left her post. A professional greeter – where have we seen that before?
Another example was at a theatre we attended. There was an employee that actually acknowledged all the patrons one-on-one as we left the theatre and thanked us for coming to the movies. That’s a first.
What about fast food? Employees are getting friendlier and actually look happy! (Well, most of them.)
It is so refreshing that companies are finally getting on board by training and hiring the right people for customer service positions. Why the change? Competition maybe? Whatever it is . . . it’s about time!
Fresh Tips & Bold Ideas
According to a Gallup poll, 70% of employees are no longer committed to the company. The “I don’t care” or “It’s not my job” attitude is hurting businesses in a huge way and we think it has finally caught up with many. Saving a customer is the most single important task you have.
