Mail Bonding Lets Companies Cement Relationships 

SACRAMENTO, California (April 28, 2011) – To Sandie Marinoble and Jodi Riolo, partners of Client Retention, the most logical way to build business relationships is through mail bonding. 

Unlike male bonding, mail bonding does not involve a few beers and a football game. It does however, involve calculated correspondence. 

Client Retention (www.ClientRetentionInc.com) sees greeting card mailing programs as a cost-effective tool for companies and entrepreneurs to retain clients and boost employee morale. Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one. 

“What comes into play is how much is a client worth to a company? You can’t look at a client as a one-time sale, you have to look at the client over a lifetime” Sandie Marinoble said. “That is the reason Client Retention was formed. We like to help companies and professionals keep in touch with their clients on a regular basis in a very personalized manner. This helps to increase client loyalty and generate referrals.” 

Learn More About Building Repeat and Referral Business

Many businesses don’t take the time to get to know their customers.  Companies run them through like a bunch of cattle and then wonder why they don’t come back.  While that may help long lines, it does nothing to build loyalty.

Yes, customers want fast service but they also want your attention and want you to take time with them.  Find a happy medium.

A major complaint is that no one really seems to care anymore. MORE