Posts Tagged ‘customer appreciation’

Sep 1

Why do I need to follow up after the sale?

Posted by Jodi Riolo | No Comments

Customers need to be reminded that you appreciate their business…or they may get swept up by the competition!

Research shows that a 10% increase in customer retention levels result in a 30% increase in the value of a company. — Bain & Co.

simple steps to follow up after the sale
Client Retention is here to make following up with your customers easy!

After your cards arrive, some customers may even call to say how nice it was to hear from you! If you want to build genuine relationships, sending a card in the mail is a very cost effective way to reach out to customers, colleagues, employees and networking connections.

You can reach Sandie or Jodi here to get started.

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Aug 25

Real Estate Agent Follow-Up Program

Posted by Jodi Riolo | No Comments

73% of all home buyers say they would use their agent again or recommend them to a friend.*

Card real estate fish FBHome buyers are still looking for a personal touch, and sending a unique or quirky card a few times a year is a great way to stay top of mind.

  • Our cards stand out in the mail with their brightly colored envelopes
  • Our cards are personalized with your information, and you can mix and match cards and greetings to express your personality
  • You give us your contact list with your card choices and we do all the work

Stay connected to your buyers and sellers after escrow closes. This program is a series of seven (7) cards. The first card is sent immediately after the closing and the six (6) remaining cards are mailed every six months over a period of three years. Remember, your past clients will always remember how you made them feel, so show them some attention!

7 cards over a period of 3 years . . . . . . . . . . $ 45.00/per client. And, we do all the work for you, so you look like the hero!

The cards consist of:

• Initial Thank You Card
• 1, 2 and 3 year Home Anniversary Cards (Buyer)
• Keep in Touch Cards
• Cards that gently ask for referrals

The true benefit of this follow up program is that the agent does not have to manage or maintain this program. We do it for you (on your behalf), remaining completely invisible throughout the process. We do the work, you receive the credit!

*You can read more real estate statistics here that will help you market your listings.

“Working with Jodi Riolo and Client Retention has truly been remarkable. My name is Michelle Houston and I am a real estate agent for Remax Gold. Over the years it has always been challenging to keep in touch with my clients. I was inconsistent with my marketing until I met Jodi. Not only her great professionalism about the product, Jodi’s personal service is above and beyond, customizing a plan that works great for myself and clientele. Working with Client Retention takes away the worry about consistent contact, saves me time and finally my clients love the product. I would highly recommend working with Jodi Riolo and Client Retention. It is a wonderful experience.”
Michelle Houston – Remax Gold, Auburn, California
Jul 31

August Card of the Month: Say Thank You to your clients

Posted by Jodi Riolo | No Comments

Purchase customized greeting cards and thank your clients in a special way.

In CrowdThis card is on sale during the month of August. You can purchase in batches as small as 25 cards, and you can have your business information printed inside. A fun way to show customers they are appreciated!

25 cards customized for your business for less than $2 each.

This is one of the most efficient ways to market your business – and customers who feel recognized and appreciated will bring you more business.

Need other Thank You Card Ideas?

You can see our entire selection of Thank You cards here.

 

Contact us if you would like to learn more about our full service greeting card programs.

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Jul 31

Do you want better customer reviews?

Posted by Jodi Riolo | No Comments

Send them a customized Thank You card after the sale.

better customer reviewsAs your customer base grows, their lifetime value to your business increases, so it is important to say Thank You to continue standing out in their mind. Customer retention gives a better return on investment (ROI) and is cheaper compared to finding more new clients. When your customers have a good perception of your services, they are much more likely to give you a positive review.

Stay top of mind with your customers by sending a greeting card that says Thank You in a unique way. Since many of us experience “digital overload”, sending a card through the mail really gets noticed. By staying in touch in such a personal way, you can build a positive reputation with more customer reviews along with repeat business and more referrals.

You can purchase 25 cards with your choice of image and verse, and send them yourself. See our selection here.

If you ask, most of the time a happy client is glad to give you a review.

Or, you can send us your list, and we will take care of the mailing for you. Our recommended is your top 50 customers

Learn more here about our Thank You Card mailing programs.

You can read some of our customer reviews here.

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Mar 20

Customized Corporate “Thank You” Cards Can Help Retain Clients

Posted by Jodi Riolo | No Comments

Two concepts that are increasingly gaining attention from businesses were discussed by American Printer, a resource for professionals interested in business trends, technical innovations, and strategies for raising productivity and profitability. These two concepts are LTV (Life Time Value) and CRM (Customer Relationship Management). MORE

Mar 18

Using Business Greeting Cards for Your Customer Retention Strategies

Posted by Jodi Riolo | No Comments

A crucial part of any business is gaining clients and retaining them.

Why is customer retention important? Because approximately 20% of your current customers will contribute 80% of your future revenue. MORE

Oct 22

Business Greeting Cards for the Holidays: Have You Ordered Yours Yet?

Posted by Jodi Riolo | No Comments

As soon as summer fades, businesses everywhere start planning for sales promotions that they hope will attract more customers to their websites and increase sales during the holidays. As a business owner with long term goals, it is the perfect opportunity to deepen customer relationships.

One of the best ways to strengthen the relationship with your customers is to send business greeting cards for the holidays. Leaving out the sales pitch is highly recommended – and that is the perfect opportunity to choose a fun or quirky card that truly represents your business personality. Sending your cards out before the rush of December is also more likely to be appreciated.
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Aug 5

65% – A Disturbing Statistic: Do you know your customers?

Posted by Jodi Riolo | No Comments

You’re standing on a stage in a large room.  It’s quiet, you’re alone. You start to hear voices outside the huge double doors.  The doors open wide and within minutes, all of  your customers are walking in this room.  The room fills completely with every one of your customers in attendance. They all came, look at them, what a sight.

Wait a minute.  Who are these people? It occurs to you that you don’t recognize most of them. They have to be your customers because this event was invitation only.  Seriously, who are they? You’re feeling unsettled, because how well do you really know your customers?  These people really don’t recognize you either.

Wait! You spot Julie and several feet away, there’s Brian.  Yes, two of your best clients.  Now you’re starting to feel better.  Look over there!  There are others that look vaguely familiar, you just can’t remember their names, but you know they are good customers. Perusing the crowd, it occurs to you that you really can’t identify the majority of people in this room.

Now, hold that thought because here is a disturbing statistic that must be faced about your existing customers.  Over a period of time, it is estimated that at least 65% of those people in that room will walk out the door and do business elsewhere. Why? It’s simple.  Because they have absolutely no loyalty, no relationship and no connection with you. 

You tell yourself that you have a great product/service and competitive pricing.  But you know what?  So does the competition.  There is not one reason for them to continue doing business with you.. Why should they?  After all, you couldn’t even identify who most of them were. 

The startling fact is that your customers are just “sitting on the fence” waiting until something better comes along . . . and it will.  It will be a company that makes them feel appreciated and knows who they are.  A company that wants to build a business relationship and looks forward to seeing them.  A company that knows their name and makes them feel important.

Let’s continue on.  As these customers leave, you have to replace them. After all, you have depended on their repeat business, referrals and revenue to stay in business.  So what are you going to do?  Ugh, it’s time to pound the pavement, start an email marketing campaign, knock on doors, cold calls . . . do whatever it takes to gain, acquire, obtain, bag, get, capture the sales.  Of course we need sales!  No sales, no business, period.

Now you think about how much money it’s going to cost to replace every customer that leaves.  Shun to think.  Referrals aren’t even coming in.  How much money would it have cost to show your gratitude and thank them?  How much time would you have to spend to keep them coming back?

The answer may surprise you because it is about 80% or less than what you are probably spending today to gain a new customer.

You already know this, but here it is in simple terms. It’s a lot harder and a lot more costly to replace or get a customer back once their gone, than it is to keep them once they’re yours. Don’t forget about your existing customers.  Don’t take them for granted. Don’t think that they won’t “move on” because seriously, they will.  It’s just a matter of time.

Bottom Line: Repeat business and referrals are the reason businesses survive. Connect with your customers on a regular basis. Tell them, “thank you”.  Show your appreciation and build a lasting relationship with them.  And in doing so, you may just find your new best customer and your new best friend!

May 16

Don’t forget your customer — connect with your customers

Posted by Jodi Riolo | No Comments

Okay, here’s the deal. . . 

Statistics state that you need to connect with your customers 5–12 times a year to be remembered.   

After hearing that statistic, I asked myself, “Are you kidding, who is going to forget who they do business with?” Surprisingly, people do forget and here is an example of how that can happen . . . 

Scenario: 

Your carpets need cleaning.  The company you hired was out of the box fabulous and here’s why:

  • They called a few days before their scheduled day to confirm.
  • They showed up at the time the appointment was set.
  • They were courteous and listened to your concerns about where all the specific carpet stains were located throughout the house.
  • They moved some of the heavier pieces you could not move.
  • They did a thorough job of vacuuming before they started cleaning the carpets.
  • They were respectful by actually taking off their shoes during the process!
  • Upon completion, they laid down plastic runners in the heavily walked areas.
  • The carpet looked brand new again (well pretty close!).
  • Their rates were comparable to others, but realistically for their effort and outcome, you would have paid more.  

Sounds like a fabulous carpet cleaning company to have around, right?  Fast forward ahead a year or two and it’s time for another cleaning.  

Now Here’s the Sad News:  

Because they never connected with you after that initial cleaning, you don’t remember their name, YIKES! That just cost the carpet cleaning company a potential customer for life and who knows how many referrals.  How sad to lose a customer that way?!

You may want to think about this story as a means to get motivated using some sort of follow up plan. Sending a light-hearted greeting in the mail is one idea.

Why don’t we follow up?  

As a business, following up after a sale”is just not high on the priority list.  It’s another task we don’t have time for or maybe we just don’t know what to do.  We think it’s enough to just take care of our customers at the time they need us, oh yeah and then send them a bill.   

Why are we so bad at it?

Because it takes time, effort, planning and doesn’t bring home the bacon. Customers will still keep coming back, won’t they?  Maybe, maybe not. Don’t take that chance, it’s just too risky.

Bottom Line: 

Connect with your customers on a regular basis, they truly want to feel valued and important. They need to know that you think of them and appreciate their business.  A greeting card personalized from your business is one way to connect with your customers and you are not asking anything from them.

Another Bottom Line:  

Remember your customers and they will remember you! Check out our card catalog today.

May 1

Building Repeat and Referral Business beats cold-calling any day

Posted by Sandie Marinoble | No Comments

Mail Bonding helps companies cement relationships with their clients and build repeat and referral business.

SACRAMENTO, California (April 28, 2011)

To Sandie Marinoble and Jodi Riolo, partners of Client Retention Inc., the most logical way to build business relationships is through mail bonding.

Unlike male bonding, mail bonding does not involve a few beers and a football game. It does however, involve calculated correspondence.

Client Retention (www.ClientRetentionInc.com) sees greeting card mailing programs as a cost-effective tool for companies and entrepreneurs to retain clients and boost employee morale.

Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.

“What comes into play is how much is a client worth to a company? You can’t look at a client as a one-time sale, you have to look at the client over a lifetime” Sandie Marinoble said. “That is the reason Client Retention was formed. We like to help companies and professionals keep in touch with their clients on a regular basis in a very personalized manner. This helps to increase client loyalty and generates repeat and referral business.”

Learn More About Building Repeat and Referral Business