Posts Tagged ‘customer appreciation’

Mar 20

Customized Corporate “Thank You” Cards Can Help Retain Clients

Posted by Jodi Riolo | No Comments

Two concepts that are increasingly gaining attention from businesses were discussed by American Printer, a resource for professionals interested in business trends, technical innovations, and strategies for raising productivity and profitability. These two concepts are LTV (Life Time Value) and CRM (Customer Relationship Management). MORE

Mar 18

Using Business Greeting Cards for Your Customer Retention Strategies

Posted by Jodi Riolo | No Comments

A crucial part of any business is gaining clients and retaining them.

Why is customer retention important? Because approximately 20% of your current customers will contribute 80% of your future revenue. MORE

Oct 22

Business Greeting Cards for the Holidays: Have You Ordered Yours Yet?

Posted by Jodi Riolo | No Comments

As soon as summer fades, businesses everywhere start planning for sales promotions that they hope will attract more customers to their websites and increase sales during the holidays. As a business owner with long term goals, it is the perfect opportunity to deepen customer relationships.

One of the best ways to strengthen the relationship with your customers is to send business greeting cards for the holidays. Leaving out the sales pitch is highly recommended – and that is the perfect opportunity to choose a fun or quirky card that truly represents your business personality. Sending your cards out before the rush of December is also more likely to be appreciated.
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Aug 5

65% – A Disturbing Statistic: Do you know your customers?

Posted by Jodi Riolo | No Comments

You’re standing on a stage in a large room.  It’s quiet, you’re alone. You start to hear voices outside the huge double doors.  The doors open wide and within minutes, all of  your customers are walking in this room.  The room fills completely with every one of your customers in attendance. They all came, look at them, what a sight.

Wait a minute.  Who are these people? It occurs to you that you don’t recognize most of them. They have to be your customers because this event was invitation only.  Seriously, who are they? You’re feeling unsettled, because how well do you really know your customers?  These people really don’t recognize you either.

Wait! You spot Julie and several feet away, there’s Brian.  Yes, two of your best clients.  Now you’re starting to feel better.  Look over there!  There are others that look vaguely familiar, you just can’t remember their names, but you know they are good customers. Perusing the crowd, it occurs to you that you really can’t identify the majority of people in this room.

Now, hold that thought because here is a disturbing statistic that must be faced about your existing customers.  Over a period of time, it is estimated that at least 65% of those people in that room will walk out the door and do business elsewhere. Why? It’s simple.  Because they have absolutely no loyalty, no relationship and no connection with you. 

You tell yourself that you have a great product/service and competitive pricing.  But you know what?  So does the competition.  There is not one reason for them to continue doing business with you.. Why should they?  After all, you couldn’t even identify who most of them were. 

The startling fact is that your customers are just “sitting on the fence” waiting until something better comes along . . . and it will.  It will be a company that makes them feel appreciated and knows who they are.  A company that wants to build a business relationship and looks forward to seeing them.  A company that knows their name and makes them feel important.

Let’s continue on.  As these customers leave, you have to replace them. After all, you have depended on their repeat business, referrals and revenue to stay in business.  So what are you going to do?  Ugh, it’s time to pound the pavement, start an email marketing campaign, knock on doors, cold calls . . . do whatever it takes to gain, acquire, obtain, bag, get, capture the sales.  Of course we need sales!  No sales, no business, period.

Now you think about how much money it’s going to cost to replace every customer that leaves.  Shun to think.  Referrals aren’t even coming in.  How much money would it have cost to show your gratitude and thank them?  How much time would you have to spend to keep them coming back?

The answer may surprise you because it is about 80% or less than what you are probably spending today to gain a new customer.

You already know this, but here it is in simple terms. It’s a lot harder and a lot more costly to replace or get a customer back once their gone, than it is to keep them once they’re yours. Don’t forget about your existing customers.  Don’t take them for granted. Don’t think that they won’t “move on” because seriously, they will.  It’s just a matter of time.

Bottom Line: Repeat business and referrals are the reason businesses survive. Connect with your customers on a regular basis. Tell them, “thank you”.  Show your appreciation and build a lasting relationship with them.  And in doing so, you may just find your new best customer and your new best friend!

May 16

Don’t forget your customer — connect with your customers

Posted by Jodi Riolo | No Comments

Okay, here’s the deal. . . 

Statistics state that you need to connect with your customers 5–12 times a year to be remembered.   

After hearing that statistic, I asked myself, “Are you kidding, who is going to forget who they do business with?” Surprisingly, people do forget and here is an example of how that can happen . . . 

Scenario: 

Your carpets need cleaning.  The company you hired was out of the box fabulous and here’s why:

  • They called a few days before their scheduled day to confirm.
  • They showed up at the time the appointment was set.
  • They were courteous and listened to your concerns about where all the specific carpet stains were located throughout the house.
  • They moved some of the heavier pieces you could not move.
  • They did a thorough job of vacuuming before they started cleaning the carpets.
  • They were respectful by actually taking off their shoes during the process!
  • Upon completion, they laid down plastic runners in the heavily walked areas.
  • The carpet looked brand new again (well pretty close!).
  • Their rates were comparable to others, but realistically for their effort and outcome, you would have paid more.  

Sounds like a fabulous carpet cleaning company to have around, right?  Fast forward ahead a year or two and it’s time for another cleaning.  

Now Here’s the Sad News:  

Because they never connected with you after that initial cleaning, you don’t remember their name, YIKES! That just cost the carpet cleaning company a potential customer for life and who knows how many referrals.  How sad to lose a customer that way?!

You may want to think about this story as a means to get motivated using some sort of follow up plan. Sending a light-hearted greeting in the mail is one idea.

Why don’t we follow up?  

As a business, following up after a sale”is just not high on the priority list.  It’s another task we don’t have time for or maybe we just don’t know what to do.  We think it’s enough to just take care of our customers at the time they need us, oh yeah and then send them a bill.   

Why are we so bad at it?

Because it takes time, effort, planning and doesn’t bring home the bacon. Customers will still keep coming back, won’t they?  Maybe, maybe not. Don’t take that chance, it’s just too risky.

Bottom Line: 

Connect with your customers on a regular basis, they truly want to feel valued and important. They need to know that you think of them and appreciate their business.  A greeting card personalized from your business is one way to connect with your customers and you are not asking anything from them.

Another Bottom Line:  

Remember your customers and they will remember you! Check out our card catalog today.

May 1

Building Repeat and Referral Business beats cold-calling any day

Posted by Sandie Marinoble | No Comments

Mail Bonding helps companies cement relationships with their clients and build repeat and referral business.

SACRAMENTO, California (April 28, 2011)

To Sandie Marinoble and Jodi Riolo, partners of Client Retention Inc., the most logical way to build business relationships is through mail bonding.

Unlike male bonding, mail bonding does not involve a few beers and a football game. It does however, involve calculated correspondence.

Client Retention (www.ClientRetentionInc.com) sees greeting card mailing programs as a cost-effective tool for companies and entrepreneurs to retain clients and boost employee morale.

Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.

“What comes into play is how much is a client worth to a company? You can’t look at a client as a one-time sale, you have to look at the client over a lifetime” Sandie Marinoble said. “That is the reason Client Retention was formed. We like to help companies and professionals keep in touch with their clients on a regular basis in a very personalized manner. This helps to increase client loyalty and generates repeat and referral business.”

Learn More About Building Repeat and Referral Business

May 1

10 Surefire Ways to Keep Your Customers

Posted by Sandie Marinoble | No Comments

We have been noticing and experiencing a tremendous spin on the customer service skills of employees. We mean that in a good way! They seem to be more attentive and engaged lately.

  • Recently at a local restaurant, we observed an employee whose soul purpose was to open the front door for every customer coming and going.  We actually watched the front door for quite awhile and that employee never left her post.
  • Another example was at a theater we recently attended. There was an employee “on post” that actually acknowledged all the patrons one-on-one as we left, and thanked us for coming to the movies.  That’s a first.
  • What about fast food? Employees are getting friendlier, look happy and seem to genuinely enjoy the interaction they have with their customers! (Well, most of them.)

It is so refreshing that companies are finally getting on board by understanding the necessity of creating “the customer experience” by training and hiring the right people for customer service positions. Why the change? Competition maybe? Whatever it is . . . we are loving it!

However there is a flip side. Companies really need to embrace the fact that up to 70% of their employees may no longer be committed to the company or to providing quality customer care.  They are just going through the motions.  Identify these employees and address it.  Unhappy employees have a direct reflection on the bottom line, so it’s critical that your “front line” employees are committed to providing excellent customer care. The “I don’t care” or “it’s not my job” attitude can hurt a business in a huge way. When you want to stay in touch with the customers that mean the most to your business, we suggest setting up a greeting card program where you can thank your customers with no strings attached.

Learn The 10 Surefire Ways to Keep Your Customers

Feb 1

Customer Loyalty… Don’t let it go or it will be GONE!

Posted by Sandie Marinoble | No Comments

customer loyaltyMany businesses don’t take the time to get to know their customers.  Companies run them through like a bunch of cattle and then wonder why they don’t come back.

As a business owner it is your responsibility to build customer loyalty – through programs and incentives that are genuine.

Yes, customers want fast service but they also want your attention and want you to take time with them.  A major complaint is that no one really seems to care anymore, and when you provide superior customer service and follow-up with customer concerns, you can start to build customer loyalty. MORE