Posts Tagged ‘customer appreciation’

May 1

10 Surefire Ways to Keep Your Customers

Posted by Sandie Marinoble | No Comments

We have been noticing and experiencing a tremendous spin on the customer service skills of employees. We mean that in a good way! They seem to be more attentive and engaged lately.

  • Recently at a local restaurant, we observed an employee whose soul purpose was to open the front door for every customer coming and going.  We actually watched the front door for quite awhile and that employee never left her post.
  • Another example was at a theater we recently attended. There was an employee “on post” that actually acknowledged all the patrons one-on-one as we left, and thanked us for coming to the movies.  That’s a first.
  • What about fast food? Employees are getting friendlier, look happy and seem to genuinely enjoy the interaction they have with their customers! (Well, most of them.)

It is so refreshing that companies are finally getting on board by understanding the necessity of creating “the customer experience” by training and hiring the right people for customer service positions. Why the change? Competition maybe? Whatever it is . . . we are loving it!

However there is a flip side. Companies really need to embrace the fact that up to 70% of their employees may no longer be committed to the company or to providing quality customer care.  They are just going through the motions.  Identify these employees and address it.  Unhappy employees have a direct reflection on the bottom line, so it’s critical that your “front line” employees are committed to providing excellent customer care. The “I don’t care” or “it’s not my job” attitude can hurt a business in a huge way. When you want to stay in touch with the customers that mean the most to your business, we suggest setting up a greeting card program where you can thank your customers with no strings attached.

Learn The 10 Surefire Ways to Keep Your Customers

Feb 1

Customer Loyalty… Don’t let it go or it will be GONE!

Posted by Sandie Marinoble | No Comments

customer loyaltyMany businesses don’t take the time to get to know their customers.  Companies run them through like a bunch of cattle and then wonder why they don’t come back.

As a business owner it is your responsibility to build customer loyalty – through programs and incentives that are genuine.

Yes, customers want fast service but they also want your attention and want you to take time with them.  A major complaint is that no one really seems to care anymore, and when you provide superior customer service and follow-up with customer concerns, you can start to build customer loyalty. MORE