Posts Tagged ‘customer recognition’

Nov 6

Need Christmas Cards Sent? We make it easy to stay in touch with your clients over the holidays.

Posted by Jodi Riolo | No Comments

Our price to send a card is a lot less than you would spend at a retail store — and we get them to the post office for you!

Stay in touch with your clients with a greeting card in the mail. Just wait till you hear the feedback — it builds your relationship with your customer on a more personal level.

It takes just 3 easy steps to get started:

  • Choose a card from our unique selection
  • Choose a verse that represents you
  • Contact us, and send your mailing list over

Our card mailing programs include:

  • Local postmark
  • Hand-signed (wet signature, with your permission of course)
  • We can insert a gift card at no extra charge
  • Arrives in a brightly colored envelope with a commemorative stamp — no automated mailing stamp

stay in touch with your clients

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Aug 31

Why do I need a greeting card program for my business?

Posted by Jodi Riolo | No Comments

Card gratestClient LI

Ten reasons why you should send your customers a greeting card:

Download Ten Reasons Why PDF here.

1.     If your customers feel like they are the best and most appreciated customer you have, they will be phenomenal ambassadors for you.

2.     Your customers will also spread the good word about your thoughtfulness–that means repeat business and referrals!

3.     Feeling “neglected and unappreciated” is the #1 reason businesses lose their customers.

4.     With the fast paced, somewhat impersonal world of social media marketing, the personal touch of in-hand communication wins out every time.

5.     To build your relationships and strengthen customer loyalty, you must make your customers feel important and always show gratitude.

6.     Connecting with your clients and customers personally will keep your business relationships strong and your network growing.

7.     Remember your customers and they will remember you. Loyal customers purchase 68% more than anyone else.

8.     You can create personalized messages that reflect the culture of your company

9.     When you are in business for yourself, setting yourself apart in a personal way usually opens the door for better business relationships.

10.  It is much easier to sell your product or service to an existing client than to a new one.

When a relationship matters, send a card.

Client Retention understands the high value of customer service and building relationships for long-term business growth.

You can contact Sandie or Jodi here to get started.

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Mar 18

Using Business Greeting Cards for Your Customer Retention Strategies

Posted by Jodi Riolo | No Comments

A crucial part of any business is gaining clients and retaining them.

Why is customer retention important? Because approximately 20% of your current customers will contribute 80% of your future revenue. MORE

Feb 20

Boosting Client Relationships with Customized Business Greeting Cards

Posted by Jodi Riolo | No Comments

While pre-printed cards are cheaper, sending out customized business greeting cards sends the message that you value your clients enough to invest in them. It is also a good idea to make your company standout by adding your logo or any personalized messages that reflect the culture of your company. Anyone in sales will tell you, boosting client relationships that you already have is much more profitable than constantly seeking out new prospects.

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Jan 17

Personalized Business Greeting Cards: Best Way to Show Clients You Care

Posted by Jodi Riolo | No Comments

The importance of a client retention program in a business cannot be stressed enough by experts. Show clients you care! As every business owner knows, it is much easier to sell your product or service to an existing client than to a new one. Additionally, a study made by Bain and Co. showed that a 5% gain in customer retention can increase a business’ profit by as much as 75%.

Customer loyalty, however, is never guaranteed, not even among the most satisfied clientele. You have to constantly work on it through a client retention program that should include constant engagement; and constant engagement means making your clients and customers feel they are always on top of your priority list. Discounts, freebies, and other perks help create this impression. Well-crafted business greeting cards, however, provide that personal touch that show clients you can, and make them feel he or she is important to you.

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Oct 22

Business Greeting Cards for the Holidays: Have You Ordered Yours Yet?

Posted by Jodi Riolo | No Comments

As soon as summer fades, businesses everywhere start planning for sales promotions that they hope will attract more customers to their websites and increase sales during the holidays. As a business owner with long term goals, it is the perfect opportunity to deepen customer relationships.

One of the best ways to strengthen the relationship with your customers is to send business greeting cards for the holidays. Leaving out the sales pitch is highly recommended – and that is the perfect opportunity to choose a fun or quirky card that truly represents your business personality. Sending your cards out before the rush of December is also more likely to be appreciated.
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Aug 5

65% – A Disturbing Statistic: Do you know your customers?

Posted by Jodi Riolo | No Comments

You’re standing on a stage in a large room.  It’s quiet, you’re alone. You start to hear voices outside the huge double doors.  The doors open wide and within minutes, all of  your customers are walking in this room.  The room fills completely with every one of your customers in attendance. They all came, look at them, what a sight.

Wait a minute.  Who are these people? It occurs to you that you don’t recognize most of them. They have to be your customers because this event was invitation only.  Seriously, who are they? You’re feeling unsettled, because how well do you really know your customers?  These people really don’t recognize you either.

Wait! You spot Julie and several feet away, there’s Brian.  Yes, two of your best clients.  Now you’re starting to feel better.  Look over there!  There are others that look vaguely familiar, you just can’t remember their names, but you know they are good customers. Perusing the crowd, it occurs to you that you really can’t identify the majority of people in this room.

Now, hold that thought because here is a disturbing statistic that must be faced about your existing customers.  Over a period of time, it is estimated that at least 65% of those people in that room will walk out the door and do business elsewhere. Why? It’s simple.  Because they have absolutely no loyalty, no relationship and no connection with you. 

You tell yourself that you have a great product/service and competitive pricing.  But you know what?  So does the competition.  There is not one reason for them to continue doing business with you.. Why should they?  After all, you couldn’t even identify who most of them were. 

The startling fact is that your customers are just “sitting on the fence” waiting until something better comes along . . . and it will.  It will be a company that makes them feel appreciated and knows who they are.  A company that wants to build a business relationship and looks forward to seeing them.  A company that knows their name and makes them feel important.

Let’s continue on.  As these customers leave, you have to replace them. After all, you have depended on their repeat business, referrals and revenue to stay in business.  So what are you going to do?  Ugh, it’s time to pound the pavement, start an email marketing campaign, knock on doors, cold calls . . . do whatever it takes to gain, acquire, obtain, bag, get, capture the sales.  Of course we need sales!  No sales, no business, period.

Now you think about how much money it’s going to cost to replace every customer that leaves.  Shun to think.  Referrals aren’t even coming in.  How much money would it have cost to show your gratitude and thank them?  How much time would you have to spend to keep them coming back?

The answer may surprise you because it is about 80% or less than what you are probably spending today to gain a new customer.

You already know this, but here it is in simple terms. It’s a lot harder and a lot more costly to replace or get a customer back once their gone, than it is to keep them once they’re yours. Don’t forget about your existing customers.  Don’t take them for granted. Don’t think that they won’t “move on” because seriously, they will.  It’s just a matter of time.

Bottom Line: Repeat business and referrals are the reason businesses survive. Connect with your customers on a regular basis. Tell them, “thank you”.  Show your appreciation and build a lasting relationship with them.  And in doing so, you may just find your new best customer and your new best friend!