Posts Tagged ‘repeat business and referrals’

Jul 31

Do you want better customer reviews?

Posted by Jodi Riolo | No Comments

Send them a customized Thank You card after the sale.

better customer reviewsAs your customer base grows, their lifetime value to your business increases, so it is important to say Thank You to continue standing out in their mind. Customer retention gives a better return on investment (ROI) and is cheaper compared to finding more new clients. When your customers have a good perception of your services, they are much more likely to give you a positive review.

Stay top of mind with your customers by sending a greeting card that says Thank You in a unique way. Since many of us experience “digital overload”, sending a card through the mail really gets noticed. By staying in touch in such a personal way, you can build a positive reputation with more customer reviews along with repeat business and more referrals.

You can purchase 25 cards with your choice of image and verse, and send them yourself. See our selection here.

If you ask, most of the time a happy client is glad to give you a review.

Or, you can send us your list, and we will take care of the mailing for you. Our recommended is your top 50 customers

Learn more here about our Thank You Card mailing programs.

You can read some of our customer reviews here.

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Feb 21

What is the best way to say thanks to my customers?

Posted by Jodi Riolo | No Comments

Expressing gratitude is a virtue lost in a world full of people absorbed in their own little worlds. Saying thank you simply because it’s the right and polite thing to do is uncommon and commendable. Acknowledging another person’s goodness speaks volumes about your character and helps solidify not only personal bonds but business relationships as well.

“By sending a personalized greeting card to say thanks to my customers a few times a year, it builds their confidence that I am available if they have a question or need my services. I know the cards sent by Client Retention will arrive professionally and on time. They are experts at crafting unique messages that match your brand philosophy” Andrea Raymond, Appletree Advertising

The art of letter writing has been slowly dying ever since the dawn of online communication, and while sending e-mails or texts is less time-consuming and convenient, it lacks the personal touch of a physical handwritten note. Words displayed on a computer screen can never replace beautiful thank you for your business cards, especially if they’re tailor-made for your business. If anything, the rising popularity of digital communication has made mailed cards rarer, and therefore they’ve become much more valued and cherished.

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Feb 20

Boosting Client Relationships with Customized Business Greeting Cards

Posted by Jodi Riolo | No Comments

While pre-printed cards are cheaper, sending out customized business greeting cards sends the message that you value your clients enough to invest in them. It is also a good idea to make your company standout by adding your logo or any personalized messages that reflect the culture of your company. Anyone in sales will tell you, boosting client relationships that you already have is much more profitable than constantly seeking out new prospects.

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Jan 18

Customized Thank You Cards Open the Door for Better Business Relationships

Posted by Jodi Riolo | No Comments

How powerful is a simple “Thank you”?

More powerful than you might have thought. A recent study by University of New South Wales in Australia psychology professor Lisa Williams, and Gonzaga University assistant psychology professor Monica Bartlett showed that expressing gratitude to someone could encourage that person to help you with your needs. When you are in business for yourself, setting yourself apart in a personal way usually opens the door for better business relationships.

As the authors say in their paper’s abstract: “In line with the proposed find function of gratitude expressions, recipients of expressions of gratitude were more likely to extend the effort to continue the relationship with the novel peer by providing that peer with a means to contact them.”

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Jan 17

Personalized Business Greeting Cards: Best Way to Show Clients You Care

Posted by Jodi Riolo | No Comments

The importance of a client retention program in a business cannot be stressed enough by experts. Show clients you care! As every business owner knows, it is much easier to sell your product or service to an existing client than to a new one. Additionally, a study made by Bain and Co. showed that a 5% gain in customer retention can increase a business’ profit by as much as 75%.

Customer loyalty, however, is never guaranteed, not even among the most satisfied clientele. You have to constantly work on it through a client retention program that should include constant engagement; and constant engagement means making your clients and customers feel they are always on top of your priority list. Discounts, freebies, and other perks help create this impression. Well-crafted business greeting cards, however, provide that personal touch that show clients you can, and make them feel he or she is important to you.

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Dec 19

Custom Thank You Cards for your business – Vendor Appreciation

Posted by Jodi Riolo | No Comments

For most business owners, more customers means more revenue. This is why they make the effort to impress their customers even more through promos and special offers. Entrepreneurs should remember that they have another partner for success – the vendors and suppliers that keep their business running. Since there is no special day dedicated to Vendor Appreciation, you can let them know you care with a personalized card sent through the mail a few times a year. Client Retention Inc. can customize thank you cards for your business, and help you with other on-going programs to stay in touch with your favorite customers and suppliers.

CBSNews.com Michael Hess gives an insight on these unsung heroes—the suppliers:
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May 1

Building Repeat and Referral Business beats cold-calling any day

Posted by Sandie Marinoble | No Comments

Mail Bonding helps companies cement relationships with their clients and build repeat and referral business.

SACRAMENTO, California (April 28, 2011)

To Sandie Marinoble and Jodi Riolo, partners of Client Retention Inc., the most logical way to build business relationships is through mail bonding.

Unlike male bonding, mail bonding does not involve a few beers and a football game. It does however, involve calculated correspondence.

Client Retention (www.ClientRetentionInc.com) sees greeting card mailing programs as a cost-effective tool for companies and entrepreneurs to retain clients and boost employee morale.

Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.

“What comes into play is how much is a client worth to a company? You can’t look at a client as a one-time sale, you have to look at the client over a lifetime” Sandie Marinoble said. “That is the reason Client Retention was formed. We like to help companies and professionals keep in touch with their clients on a regular basis in a very personalized manner. This helps to increase client loyalty and generates repeat and referral business.”

Learn More About Building Repeat and Referral Business