Posts Tagged ‘thanking customers’

Mar 20

Customized Corporate “Thank You” Cards Can Help Retain Clients

Posted by Jodi Riolo | No Comments

Two concepts that are increasingly gaining attention from businesses were discussed by American Printer, a resource for professionals interested in business trends, technical innovations, and strategies for raising productivity and profitability. These two concepts are LTV (Life Time Value) and CRM (Customer Relationship Management). MORE

Feb 21

What is the best way to say thanks to my customers?

Posted by Jodi Riolo | No Comments

Expressing gratitude is a virtue lost in a world full of people absorbed in their own little worlds. Saying thank you simply because it’s the right and polite thing to do is uncommon and commendable. Acknowledging another person’s goodness speaks volumes about your character and helps solidify not only personal bonds but business relationships as well.

“By sending a personalized greeting card to say thanks to my customers a few times a year, it builds their confidence that I am available if they have a question or need my services. I know the cards sent by Client Retention will arrive professionally and on time. They are experts at crafting unique messages that match your brand philosophy” Andrea Raymond, Appletree Advertising

The art of letter writing has been slowly dying ever since the dawn of online communication, and while sending e-mails or texts is less time-consuming and convenient, it lacks the personal touch of a physical handwritten note. Words displayed on a computer screen can never replace beautiful thank you for your business cards, especially if they’re tailor-made for your business. If anything, the rising popularity of digital communication has made mailed cards rarer, and therefore they’ve become much more valued and cherished.

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Jan 18

Customized Thank You Cards Open the Door for Better Business Relationships

Posted by Jodi Riolo | No Comments

How powerful is a simple “Thank you”?

More powerful than you might have thought. A recent study by University of New South Wales in Australia psychology professor Lisa Williams, and Gonzaga University assistant psychology professor Monica Bartlett showed that expressing gratitude to someone could encourage that person to help you with your needs. When you are in business for yourself, setting yourself apart in a personal way usually opens the door for better business relationships.

As the authors say in their paper’s abstract: “In line with the proposed find function of gratitude expressions, recipients of expressions of gratitude were more likely to extend the effort to continue the relationship with the novel peer by providing that peer with a means to contact them.”

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Nov 17

It’s always the right time to send Thank You for Your Business Cards

Posted by Jodi Riolo | No Comments

In the fast-paced world of business, people are usually pre-occupied by their tasks. As a result, they sometimes miss simple yet effective meaningful gestures that can actually help the company or their business as a whole. A personalized way of reaching out to clients, to say thank you for your business, is to send a fun or quirky greeting card. No sales message included other than your business card. Just a genuine message customized for your business personality.
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Aug 5

65% – A Disturbing Statistic: Do you know your customers?

Posted by Jodi Riolo | No Comments

You’re standing on a stage in a large room.  It’s quiet, you’re alone. You start to hear voices outside the huge double doors.  The doors open wide and within minutes, all of  your customers are walking in this room.  The room fills completely with every one of your customers in attendance. They all came, look at them, what a sight.

Wait a minute.  Who are these people? It occurs to you that you don’t recognize most of them. They have to be your customers because this event was invitation only.  Seriously, who are they? You’re feeling unsettled, because how well do you really know your customers?  These people really don’t recognize you either.

Wait! You spot Julie and several feet away, there’s Brian.  Yes, two of your best clients.  Now you’re starting to feel better.  Look over there!  There are others that look vaguely familiar, you just can’t remember their names, but you know they are good customers. Perusing the crowd, it occurs to you that you really can’t identify the majority of people in this room.

Now, hold that thought because here is a disturbing statistic that must be faced about your existing customers.  Over a period of time, it is estimated that at least 65% of those people in that room will walk out the door and do business elsewhere. Why? It’s simple.  Because they have absolutely no loyalty, no relationship and no connection with you. 

You tell yourself that you have a great product/service and competitive pricing.  But you know what?  So does the competition.  There is not one reason for them to continue doing business with you.. Why should they?  After all, you couldn’t even identify who most of them were. 

The startling fact is that your customers are just “sitting on the fence” waiting until something better comes along . . . and it will.  It will be a company that makes them feel appreciated and knows who they are.  A company that wants to build a business relationship and looks forward to seeing them.  A company that knows their name and makes them feel important.

Let’s continue on.  As these customers leave, you have to replace them. After all, you have depended on their repeat business, referrals and revenue to stay in business.  So what are you going to do?  Ugh, it’s time to pound the pavement, start an email marketing campaign, knock on doors, cold calls . . . do whatever it takes to gain, acquire, obtain, bag, get, capture the sales.  Of course we need sales!  No sales, no business, period.

Now you think about how much money it’s going to cost to replace every customer that leaves.  Shun to think.  Referrals aren’t even coming in.  How much money would it have cost to show your gratitude and thank them?  How much time would you have to spend to keep them coming back?

The answer may surprise you because it is about 80% or less than what you are probably spending today to gain a new customer.

You already know this, but here it is in simple terms. It’s a lot harder and a lot more costly to replace or get a customer back once their gone, than it is to keep them once they’re yours. Don’t forget about your existing customers.  Don’t take them for granted. Don’t think that they won’t “move on” because seriously, they will.  It’s just a matter of time.

Bottom Line: Repeat business and referrals are the reason businesses survive. Connect with your customers on a regular basis. Tell them, “thank you”.  Show your appreciation and build a lasting relationship with them.  And in doing so, you may just find your new best customer and your new best friend!

May 1

10 Surefire Ways to Keep Your Customers

Posted by Sandie Marinoble | No Comments

We have been noticing and experiencing a tremendous spin on the customer service skills of employees. We mean that in a good way! They seem to be more attentive and engaged lately.

  • Recently at a local restaurant, we observed an employee whose soul purpose was to open the front door for every customer coming and going.  We actually watched the front door for quite awhile and that employee never left her post.
  • Another example was at a theater we recently attended. There was an employee “on post” that actually acknowledged all the patrons one-on-one as we left, and thanked us for coming to the movies.  That’s a first.
  • What about fast food? Employees are getting friendlier, look happy and seem to genuinely enjoy the interaction they have with their customers! (Well, most of them.)

It is so refreshing that companies are finally getting on board by understanding the necessity of creating “the customer experience” by training and hiring the right people for customer service positions. Why the change? Competition maybe? Whatever it is . . . we are loving it!

However there is a flip side. Companies really need to embrace the fact that up to 70% of their employees may no longer be committed to the company or to providing quality customer care.  They are just going through the motions.  Identify these employees and address it.  Unhappy employees have a direct reflection on the bottom line, so it’s critical that your “front line” employees are committed to providing excellent customer care. The “I don’t care” or “it’s not my job” attitude can hurt a business in a huge way. When you want to stay in touch with the customers that mean the most to your business, we suggest setting up a greeting card program where you can thank your customers with no strings attached.

Learn The 10 Surefire Ways to Keep Your Customers