The #1 reason businesses lose their customers and clients is because they feel neglected and unappreciated. As simple as it is, sending thank you cards are the best way to change that statistic.
Back in the day, it was customary (mandatory too, according to Mom!) and considered good manners to send a thank you card when you received a gift, even if you personally said thank you at the time you received it. Going the extra mile of writing a thank you card and mailing it just seemed to solidify your appreciation and show off those impeccable manners. And one more thing, don’t forget what a good feeling you had when you dropped that card in the mailbox!
Happy to say, nothing has changed, not even in the business world. But somehow, some way, our manners have slipped . . . a lot. Maybe we’re just a little too busy or maybe we just don’t see the value? Whatever the reason and there are many, we need to get back to basics. Why? Because that’s what our customers want.
Think about this, how do you feel when you receive thank you cards in the mail? Remember that “feel good” feeling knowing someone cared enough to send you a card? If you have never received a thank you card in the mail, I guarantee it will undoubtedly capture your attention and make your day when you do receive one!
Let’s turn that around where you send a thank you card to your customers. Imagine their reaction. Another guarantee . . . a smile, a feeling of importance and excitedly pleased to be acknowledged. This is how you start building customer loyalty.
Building customer loyalty is key to your reputation and your survival as a business.
And yes, it can start with something as basic as sending thank you cards to your customers. After all, your existing customers are your biggest cheerleaders, your sales force, your repeat customers, your referral source and your revenue builders, so why wouldn’t you treat them with gratitude and appreciation?
Think about what you stand to lose when a customer moves on. Look for ways to keep a customer from jumping to the other side.
The Bottom Line: Customer follow up is mandatory. How do you keep your customers and turn them into loyal customers? By showing you care with a fun or light-hearted thank you cards 3-4 times a year!